Liberating Wine-Drinking Experiences — Especially for Millennials

By Bob Johnson

Today’s millennials, by definition, can have no recollection of the Women’s Liberation Movement. That’s because they were born between the early 1980s and early 2000s, and women’s liberation activities took place from the late 1960s through the 1970s.

But now they have an opportunity for their own liberating experience, thanks to Jackson Family Wines and its new line called Liberated. According to the company, “The hope is each label will embody the millennial spirit of challenging conventions and expressing individuality.”

Toward that end, each bottling has a unique label that can’t be missed on supermarket shelves, and each varietal wine is given different treatment and made in an uncommon — a liberating — style.

Here’s how each wine is liberated:

• 2014 Sauvignon Blanc, Sonoma County ($17) — “Liberated from the Sauvignon Blanc trend of overly ripe fruit and lower acid.”

• 2013 Pinot Noir, Monterey ($20) — “Liberated from the Pinot Noir trend of overly ripe fruit and high alcohol.”

• 2012 Cabernet Sauvignon, Sonoma County ($20) — “Liberated from the Cabernet Sauvignon trend of aggressive tannins and stewed fruits.”

As you can see, the wines also hit price points that are budget friendly.

But how do they taste? Well, these are not complex wines. The Sauvignon Blanc is simple and gulpable, the Pinot Noir is defined by indistinct red fruit flavors, and the Cabernet Sauvignon offers a melding of black fruit flavors.

Were we performing formal reviews, they’d rate in the low to mid-80s, which means there’s absolutely nothing wrong with them. In fact, if you’re looking for inoffensive wines to serve at a dinner party, these should please the masses, and they won’t break the bank.

And as the proud father of a daughter, I’d also suggest they’re perfectly fine for toasting women’s liberation.

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