By Bob Johnson
When there’s someone with the last name of Goode involved in a winery, or any business, for that matter, all kinds of marketing opportunities present themselves.
In the case Sonoma County’s Murphy-Goode Winery — established in 1985 by Tim Murphy, Dale Goode and Dave Ready — “The Goode Life” was adopted as a slogan, and the wine club was dubbed Goode & Ready. Murphy and Goode were the farmers, and Ready was the marketing guy who helped developed the winery’s fun-focused personality.
Now, three decades later, Goode is gone (he passed away in 2013 at age 79), Dave Ready Jr. is the winemaker, and Murphy-Goode is under the broad umbrella of the Jackson Family Wines Collection.
Ready learned a lot about wine from his father, and after working a crush at Murphy-Goode, his destiny was sealed. A winemaker’s palate is not something that should be wasted, and Ready had it. In 1997, he became Murphy-Goode’s assistant winemaker, and four years later, the “assistant” part of the title was eliminated.
Ready has said, “You need to let the wine show what it has in its soul.” That philosophy is apparent in Murphy-Goode’s collection of four 2012 Cabernet Sauvignon releases, three from the winery’s home base in Sonoma’s Alexander Valley, and one from Knight’s Valley, an appellation that straddles northern Sonoma and Napa counties.
The “Alexander Valley” wine was made from grapes grown in two blocks of the Terra A Lago Vineyard, which is owned by Ready’s long-time friend, Val Peline. The “Terra A Lago” bottling features wines from Ready’s favorite block of that vineyard. The Knights Valley Cab has been dubbed “Poker Knight,” and is quite distinct from the Alexander Valley Cabs. And the “Single Deck” Cabernet comes from a single block of the Alden-Ellis mountain vineyard.
Alexander Valley has an ideal environment for growing Bordeaux varietals such as Cabernet, and while Murphy-Goode has a large portfolio of wines at various price points, it is the Cabs that truly shine.
For the 2012 vintage, the “Alexander Valley” Cab is soft and approachable and ready to enjoy now. The “Terra A Lago” figures to be in its prime in four to six years. The “Poker Knight” combines the more powerful nature of Napa Valley Cabs with the more immediate accessibility of the Sonoma side. Finally, the “Single Deck” Cab is tightly wound and built to age. You can read our reviews of these wines here.
When it comes to Murphy-Goode’s Cabs from 2012, we would suggest this marketing slogan: “It’s All Goode.”